Assistance to arts, environmental, heritage and sporting charities which raise the profile of our area and make it a better place in which to live and enjoy life.

We will help organisations that provide enjoyable and stimulating activities of the highest quality to the widest population in our area. Examples include:

• arts projects;
• museums;
• environmental or outdoor amenities;
• heritage sites;
• charitable sports clubs.

We will want to look at the quality of the experience you offer and to be confident that you have thought about how to make your facility or activity available to as many people as possible. Sometimes activities will be, by their nature or because of the place in which they happen, restricted to fewer participants. We will, nevertheless, fund such projects from time to time. We will look at the overall distribution of our grants to make sure that we offer a wide variety of grants in different places and for the benefit of different people.

Unlike our other programmes which are specifically aimed at tackling disadvantage, Aspiration is for everyone, whatever their circumstances.